Bob Fall started Fall Advertising in 1965 in San Diego California. It quickly became the largest agency representing Speed Equipment companies like Crower, Weber, JE Pistons, Moon Equipment, DragMaster and other well recognized brands in the early years of this exciting industry. In the early 70's, his company helped Bilstein introduce their line to the US market. He was a founding member of SEMA. 
The company today is lead by his son, Don Fall, and the agency still specializes in racing and high performance products.